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Canada declares marijuana legal nationwide!

Marijuana Business - Blog #2
Title: O Canada! Hell Yeah!
Post Date: Wednesday, October 17, 2018
Writer: Julie Rogers

Congratulations Canada! Today, Canada becomes the second country on earth, after Uruguay, to legalize recreation marijuana. I will celebrate, salute and honor Canada all day long by smoking weed. Be on the lookout for my blog post right here later today.

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Marijuana Business - Blog #1
Title: Boozers vs Soda Pops
Post Date: Monday, October 15, 2018
Writer: Van Stratton

Two months ago American company Constellation Brands of Victor, New York, owner of Corona and Pacifico beer, Robert Mondavi wine and several other alcohol brands, invested 3.8 billion dollars in Canadian marijuana grower Canopy Growth. Constellation now owns 38% of Canopy and has warrants to purchase additional stock that will give them more than 50% ownership. Canopy's CEO Bruce Linton says they're going to use the money for international expansion. He doesn't need to convince me that Constellation wants to grow weed in the U.S.

In the news last week, it was reported that Coca-Cola was considering making wellness drinks with CBD. Coke addressed the news on it's website saying, “We have no interest in marijuana or cannabis. Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly. No decisions have been made at this time."

Well, I think decisions have been made and Coca Cola will be producing cannabis drinks. And that includes drinks with THC. At this point, they don't want to talk about it, I get it. Two weeks ago Pepsico CFO Hugh Johnston said his company had no plans to invest in cannabis but is "critically looking at it." Investors appeared disappointed by the non-committal and pushed the stock lower. I understand why Mr. Johnston doesn't want to say Pepsico is looking to invest in marijuana. It's because the federal government can be ruthless. It's a fact that the U.S. Department of Justice is still seizing money and closing state-legal marijuana businesses. If I was a CEO for a Fortune 500 company today, I would publicly say my company is not interested in cannabis even if it was. Current leadership at the DOJ, specifically Jeff Sessions, recently seized assets from California corporations legally authorized by the state to do marijuana business. That's why Coke, Pepsi and every other smart U.S. company doesn't talk about weed. That's also why I give much credit and praise to Constellation Brands for making such a big move. Coke and Pepsi occupy a lot of shelf space but so does Anheuser-Busch who is even better-positioned to dominate the cannabis drinks space. I expect Anheuser-Busch will begin talking about marijuana drinks very soon. It's possible the boozers let the soda pops fight over the wellness drinks but I think they want a big chunk of that too. I predict alcohol companies will collectively, continuously and aggressively advance their positions to control the marijuana drinks market. The soda companies only hopes are to put the pedal to the metal and be first to market or I see their piece of the overall drinks market get even smaller. The overall marijuana drinks market will be fun to track over the next 50 years.

When marijuana is removed from the CSA, which I'm predicting will be in the fall of 2019, thousands of small farmers in the U.S., along with hundreds of global companies, will be competing for a piece of the marijuana market. California farmers alone supply the whole U.S. with 80% of the marijuana it consumes. The U.S. has zero need to import weed. Period. Still, to go off on a tangent for a sentence, I think two foreign countries will find success importing raw marijuana and marijuana products to the U.S. and that will be Mexico and China. Growers in Canada will not be an important or notable supplier to the U.S. They never have been and they never will be. But don't get me wrong, Canada is still at the top of my favorite country list. In two days, Canada declares recreational marijuana legal nationwide for adults 19 and over. Another historic day for the cannabis history books. Only the second country, after Uruguay, to be so fair and forward-thinking with respect to cannabis. I hope the U.S. is number three.


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